Product Manager, Ads Platform - Demand Integrations at Netflix

This role focuses on developing and enhancing Netflix's demand integration and channel offerings within its Ads Platform. The Product Manager will be instrumental in defining how Netflix's ad inventory can be purchased through various channels, including agency tools, resellers, marketing platforms, and emerging solutions like AI/agentic buying. A key aspect of the role involves understanding and adapting to the evolving media buying landscape driven by AI to ensure Netflix's inventory is optimally positioned. The Product Manager will drive the strategy and product roadmap, collaborating closely with sales, finance, engineering, and external partners to grow the advertiser base and buying channels, ultimately contributing to revenue growth. The role emphasizes the creation of AI-native capabilities to simplify campaign launches for buyers and influence internal product roadmaps to support new demand integrations. The Product Manager will be responsible for defining the strategy and executing the product roadmap, ensuring alignment with overall strategic priorities and partner roadmaps. This involves close collaboration with cross-functional teams, including engineering, sales, finance, and business development, to deliver integrated products that drive revenue and margin growth. The role requires prioritizing the product roadmap based on market opportunities and partnership potential, and developing joint engagement plans for product launches. A strong technical understanding of the digital advertising ecosystem, including programmatic principles and IAB standards, is crucial. The ability to build scalable, global products that also cater to regional needs is essential.