Director, Marketing at City of Philadelphia

The Director, Marketing role for the City of Philadelphia is a senior leadership position responsible for developing and executing comprehensive marketing and communication strategies to promote city services, initiatives, and overall brand. This role will oversee all marketing efforts, including digital marketing, public relations, advertising, content creation, and community outreach, ensuring alignment with the city's strategic goals and public service mission. The Director will manage a team of marketing professionals, guide campaign development from ideation to execution, and be accountable for measuring the effectiveness of marketing initiatives. A key aspect of this role involves understanding the diverse needs of Philadelphia residents and stakeholders, and tailoring communication strategies to effectively reach and engage various demographics. The position requires a strong understanding of public sector marketing challenges and opportunities, with a focus on transparent and impactful communication. The Director will also be responsible for managing the marketing budget, fostering collaborations with other city departments, and staying abreast of emerging marketing trends and technologies to ensure the City of Philadelphia remains a leader in public service communication.