Brand Marketing Manager at GUESS?, Inc.

As a Brand Marketing Manager at GUESS?, Inc., you will be instrumental in shaping and executing the brand's marketing strategies to enhance its visibility, desirability, and market position. This role involves a deep understanding of the fashion industry, consumer trends, and the GUESS? brand identity. You will be responsible for developing and implementing integrated marketing campaigns across various channels, including digital, social media, print, and in-store promotions. Your goal will be to drive brand awareness, customer engagement, and ultimately, sales, while ensuring consistent brand messaging and a cohesive brand experience for the consumer. This position requires a strategic thinker with a creative flair, capable of translating market insights into actionable marketing plans. You will collaborate closely with cross-functional teams, including creative, merchandising, sales, and PR, to ensure brand initiatives are aligned with overall business objectives. The Brand Marketing Manager will also be responsible for managing marketing budgets, analyzing campaign performance, and identifying opportunities for optimization and growth. A key aspect of this role is to maintain and elevate the GUESS? brand image in a competitive and fast-paced fashion landscape.