Product Marketing Manager - Prescription Payer Management at Meta

This role at Meta focuses on the strategic go-to-market planning and execution for products and features related to prescription payer management. You will be responsible for understanding the complex landscape of prescription drug benefits, insurance, and pharmacy operations, and translating that understanding into effective marketing strategies. The PMM will work closely with product, engineering, sales, and marketing teams to ensure products meet market needs and achieve business objectives. This involves developing product positioning, messaging, and compelling narratives that resonate with target audiences, including healthcare providers, pharmacies, and potentially end-consumers navigating their prescription benefits. Key responsibilities include conducting market research to identify customer needs and trends within the prescription payer management space, developing and executing comprehensive go-to-market plans for new features and products, and crafting persuasive messaging and collateral that clearly articulate the value proposition. You will also analyze campaign performance, gather market feedback, and iterate on strategies to optimize product adoption and market penetration.