Creative Director, Content Marketing at Roku

As a Creative Director for Content Marketing at Roku, you will be responsible for leading the end-to-end creative strategy and execution for Roku's streaming services portfolio, including The Roku Channel, Roku Originals, and Premium Subscriptions. This role demands a blend of creative vision, strategic thinking, and leadership to inspire and manage both internal creative teams and external agencies. You will champion creative excellence, foster experimentation, and ensure all creative output is on-brand, culturally resonant, and performs effectively. You will guide the development of creative campaigns for content and services, partnering closely with Content, Marketing, Subscriptions, and Viewer Product groups. Your work will involve leveraging internal resources such as project managers, video, photo, design, web development, and motion creatives, while also directing external agencies to uphold Roku's standards for creative quality and consistency. A key aspect of this role is to measure and iterate on creative performance, working with analytics to optimize impact.