Manager, Communications & PR - Champagne & Sparkling at Moët Hennessy
Interview Preparation Plan
The Manager, Communications & PR - Champagne & Sparkling role at Moët Hennessy is responsible for driving the strategy and execution of earned media for key brands like Veuve Clicquot and Dom Pérignon within the US market. This involves building brand desirability through strategic press relations, cultivating influencer and celebrity collaborations, and establishing impactful media partnerships. The role requires close collaboration with the Digital team to ensure integrated amplification and compelling storytelling across owned, earned, and paid channels, ensuring all campaigns align with the maison's values and push the boundaries of traditional luxury communication. This position contributes significantly to the annual brand planning process, focusing on innovative and disruptive public relations initiatives. It demands a strategic and analytical mindset, with a proven ability to influence and gain buy-in across global matrix organizations. The role is critical in maintaining a consistent and distinctive brand presence while adapting to the fast-paced luxury market and managing communication budgets effectively.
Key Responsibilities
- Develop and execute PR strategies for Champagne & Sparkling brands in the US market.
- Manage press relations, influencer/celebrity collaborations, and media partnerships.
- Collaborate with the Digital team on integrated amplification and storytelling.
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