Digital Content Manager at Pernod Ricard
Interview Preparation Plan
As a Digital Content Manager at Pernod Ricard, you will be responsible for overseeing the creation, distribution, and management of digital content across various platforms to enhance brand presence and engage target audiences. This role requires a strategic approach to content planning, ensuring alignment with brand voice, marketing objectives, and overall business goals. You will manage a content calendar, collaborate with cross-functional teams (marketing, design, sales), and analyze content performance to optimize strategies. The ideal candidate will have a strong understanding of digital marketing, SEO, social media, and content management systems, with a proven ability to produce high-quality, engaging content that resonates with consumers. This position involves staying abreast of industry trends and digital best practices to ensure Pernod Ricard's digital content remains innovative and effective in a competitive market. You will play a key role in shaping the brand's online narrative and driving meaningful connections with consumers through compelling digital storytelling.
Key Responsibilities
- Develop and execute a comprehensive digital content strategy aligned with brand objectives.
- Manage the creation, editing, and publishing of engaging content across all digital channels (website, social media, email, etc.).
- Oversee the content calendar, ensuring timely delivery and consistency in brand messaging.
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