Growth Marketing Manager - TikTok Ads SMB Product at TikTok

This role is responsible for driving growth for TikTok's advertising products targeting Small and Medium Businesses (SMBs). The Growth Marketing Manager will develop and execute strategies to acquire, activate, and retain SMB advertisers on the platform. This involves understanding the unique needs of SMBs and tailoring marketing efforts to showcase the value and ease of use of TikTok Ads. The position requires a deep understanding of digital marketing, particularly performance marketing on social media platforms, with a strong emphasis on TikTok's ecosystem. The Growth Marketing Manager will collaborate with product, sales, and marketing teams to identify growth opportunities, launch new features, and optimize existing campaigns. Success in this role hinges on data-driven decision-making, A/B testing, and a continuous effort to improve campaign performance and user acquisition cost. The ideal candidate is creative, analytical, and possesses a strong understanding of the SMB market and the evolving digital advertising landscape.