Marketing Operations Manager at The Cake

The Marketing Operations Manager at The Cake is a pivotal role responsible for ensuring the efficiency and effectiveness of the company's marketing initiatives. This role acts as the connective tissue between marketing strategy and execution, leveraging technology and data to streamline processes, manage campaigns, and drive measurable results. The Manager will oversee the implementation and optimization of marketing technologies, manage data integrity, and ensure seamless workflows across the marketing department and in collaboration with sales. They will be instrumental in aligning marketing efforts with broader business objectives, providing the operational backbone for successful campaign execution and performance analysis. This position requires a strategic thinker with a strong technical aptitude and a passion for optimizing marketing performance through data-driven insights and process improvements. Key responsibilities will include managing marketing automation platforms, CRM systems, and other MarTech tools to support campaign execution and lead management. The role involves developing and maintaining marketing operational processes, ensuring data quality and hygiene, and implementing best practices for campaign tracking and reporting. Collaboration with sales and other internal teams to ensure alignment and effective lead handoff is crucial. The Marketing Operations Manager will also be responsible for performance analysis, providing insights and recommendations to improve campaign effectiveness, ROI, and overall marketing efficiency. This role is central to enabling the marketing team to operate at its highest potential, translating strategic goals into actionable operational plans and measurable outcomes.