Creator Manager - TikTok LIVE at TikTok

The Creator Manager for TikTok LIVE plays a crucial role in fostering and expanding the growth of mid-tier creators on the platform. This position involves a dual focus: direct, personalized coaching for high-potential creators and the implementation of scaled operational strategies. The ultimate goal is to guide creators through defined growth paths, from identifying their potential to preventing attrition, ultimately elevating them to top-tier status through campaigns, content development programs, and co-production opportunities. This role requires a deep understanding of the creator economy and a strategic approach to nurturing talent within the dynamic landscape of TikTok LIVE. The Creator Manager will be responsible for analyzing the creator ecosystem, identifying emerging talent, and developing tailored growth strategies. This includes designing playbooks for specific creator segments, monitoring performance through data analysis, and optimizing operational workflows. Furthermore, the role involves collaborating with cross-functional teams, documenting processes, and amplifying creator success stories to inspire the wider community. Success in this role means driving sustainable platform growth by empowering creators to thrive and produce high-quality LIVE content.