Social Media Manager, Americas Activation at the LEGO Group

The Social Media Manager, Americas Activation role at the LEGO Group is part of the global social media operations function, focusing on reaching, engaging, and retaining diverse audiences across social platforms. This manager-level position involves driving activation plans aligned with global social channel and content strategies. The role requires close collaboration with social strategy, creative, and analytics teams to develop compelling, high-performing social-first content. A key aspect is leading consumer and market business growth initiatives that authentically position the LEGO Group and drive meaningfulness. The role also entails providing input for market key initiatives to ensure channel and content strategies are effectively executed. Developing and executing influencer and creator activation plans to maximize brand exposure and authenticity on LEGO's social media channels is crucial. Collaboration with the Marketing Performance Measurement team for social listening, performance monitoring, and data-driven optimization is expected. Additionally, the manager will work with the Editorial team for seamless cross-platform execution and partner with various cross-functional teams (Brand Marketing, PR, Events, Ecommerce, Retail Marketing) to ensure integrated social media efforts. Staying abreast of industry trends, platform updates, and competitive insights is vital for elevating the LEGO brand in the social media space.