Manager, Retention Marketing (DTC) at FIJI Water

This role is responsible for developing and executing strategies to enhance customer loyalty and lifetime value for FIJI Water's Direct-to-Consumer (DTC) business. The Manager, Retention Marketing will focus on engaging existing customers, reducing churn, and driving repeat purchases through targeted campaigns and personalized experiences. The position requires a deep understanding of retention marketing principles, data analysis, and a proven ability to leverage customer insights to optimize marketing efforts. The goal is to build strong, lasting relationships with customers, ensuring they continue to choose FIJI Water as their preferred beverage. Key to success in this role will be the ability to collaborate with cross-functional teams, including marketing, sales, and product development, to ensure a cohesive customer journey and maximize the impact of retention initiatives.