Senior Finance Manager, New Verticals at The Farmer's Dog
Interview Preparation Plan
The Senior Finance Manager, New Verticals at The Farmer's Dog will act as a key financial business partner for the company's emerging ventures. This role involves deep collaboration with business leaders to drive revenue growth, expand margins, and ensure overall profitability across new product lines and initiatives. The position requires a strong analytical and strategic mindset to evaluate and scale new businesses from inception through to ongoing optimization. The role will own the P&Ls for these new verticals, demanding expertise in financial modeling, forecasting, scenario planning, and rigorous analysis of A/B tests and key performance indicators (KPIs). The successful candidate will be instrumental in developing and implementing financial processes that support the evaluation and scaling of new business ventures, ensuring they align with the company's strategic goals and financial objectives. This is a critical role in shaping the financial future of The Farmer's Dog's expansion efforts.
Key Responsibilities
- Serve as the primary finance business partner for New Verticals, providing expertise in ad hoc analysis (e.g., payback, margin, demand forecast).
- Own forecasting and scenario planning, A/B test evaluation, and KPI development and monitoring for new ventures.
- Own the P&Ls across New Verticals, partnering with business leaders to drive revenue growth, margin expansion, and overall profitability.
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