KIKO MILANO•Trade Marketing Manager
Trade Marketing Manager at KIKO MILANO
Interview Preparation Plan
Created 12/14/2025
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Role - Insider Insights
The Trade Marketing Manager at KIKO MILANO is responsible for developing and executing marketing strategies targeted at distributors, retailers, and ultimately, shoppers. This role bridges the gap between overall marketing objectives and sales execution at the point of sale. The Trade Marketing Manager will focus on increasing brand visibility, driving product performance within retail channels, and ensuring effective in-store activations. This position requires a strategic thinker with a strong understanding of the beauty retail landscape and the ability to collaborate with cross-functional teams.
Key Responsibilities
- Develop and implement trade marketing campaigns and in-store activation strategies.
- Collaborate with sales teams to achieve revenue targets and enhance product distribution.
- Manage point-of-sale (POS) materials, merchandising, and promotional activities.
- Analyze shopper insights, retail audits, and trade channel performance to identify opportunities.
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