Product Marketing Manager, Attribution Measurement at TikTok

This role is responsible for driving the go-to-market strategy and execution for TikTok's attribution measurement products. You will be a key player in understanding the evolving landscape of digital advertising and ensuring that TikTok's solutions effectively address advertiser needs for measuring campaign performance and ROI. This involves collaborating with product management, sales, and marketing teams to define product positioning, messaging, and user adoption strategies. The Product Marketing Manager will need to be adept at translating complex technical concepts into clear, compelling value propositions for a diverse range of advertisers and agencies. Key to this role is a deep understanding of attribution models, marketing analytics, and the competitive advertising technology ecosystem. You will be expected to develop and deliver insightful sales enablement materials, conduct market research, and provide feedback to product teams to influence the roadmap. Success in this position requires a blend of strategic thinking, analytical rigor, and excellent communication skills to champion attribution measurement solutions within TikTok and to the external market.