Senior Product Manager, Growth Incentives at World
Interview Preparation Plan
The Senior Product Manager, Growth Incentives at World is responsible for owning and optimizing global incentive programs that are critical for the company's growth and scale. This role involves managing significant multi-million dollar monthly budgets for initiatives like the Worldcoin airdrop and referral systems. The Product Manager will design, test, and launch new incentive models to attract, activate, and retain users, ensuring sustainable unit economics. Key responsibilities include collaborating cross-functionally with product, economics, finance, data science, marketing, fraud prevention, and regional teams to scale global incentive initiatives. The role also requires leveraging data and experimentation to measure program effectiveness, identify optimization opportunities, and inform strategic decisions, while modeling incentive performance and ROI.
Key Responsibilities
- Own and optimize World's incentive programs (e.g., Worldcoin airdrop, referral systems).
- Manage multi-million dollar monthly incentive budgets, ensuring program effectiveness and efficiency.
- Design, test, and launch new incentive models for user acquisition, activation, and retention.
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