Vice President, Technical Product Manager, Digital Marketing at Link Logistics
Interview Preparation Plan
As a Vice President, Technical Product Manager, Digital Marketing at Link Logistics, you will be a key leader responsible for defining and executing the product strategy for digital marketing initiatives. This role requires a blend of technical expertise, product management acumen, and a deep understanding of digital marketing principles to drive growth and enhance customer engagement. You will oversee the entire product lifecycle, from ideation and development to launch and iteration, ensuring that our digital marketing platforms and tools are innovative, scalable, and effective. This includes working closely with engineering, marketing, sales, and data science teams to translate business needs into technical requirements and product roadmaps. The ideal candidate will have a proven track record in technical product management, a strong understanding of marketing technologies (MarTech), and the ability to drive data-informed decisions. You will be instrumental in shaping the future of Link Logistics' digital marketing capabilities, ensuring we remain at the forefront of the industry.
Key Responsibilities
- Define and execute the product vision and strategy for digital marketing technologies and platforms.
- Lead the product lifecycle management for digital marketing tools, from conception to launch and ongoing optimization.
- Collaborate with cross-functional teams (engineering, marketing, sales, data science) to translate business requirements into technical specifications and product roadmaps.
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