Manager, Marketing Analytics at Etsy

As a Manager, Marketing Analytics at Etsy, you will lead a team of data scientists supporting the Brand Marketing Organization. This role involves employing sophisticated analysis and industry-leading measurement techniques, such as experimentation, Marketing Mix Models (MMM), and Multi-Touch Attribution (MTA), to drive strategy and operational processes for brand media. You will be responsible for architecting and refining measurement methodologies for upper-funnel channels, influencing budget allocation across Brand Media channels to maximize incremental growth, and collaborating closely with Brand Media Marketing teams (Above the Line, Creator & Influencer, Affiliate, Paid Social) and Marketing Tech management. The role requires a strong understanding of measurement techniques like customer lifetime value (CLV), MMM, experimental design, and brand measurement, with a proven track record of distilling complex problems into concise, action-oriented narratives. This position offers the opportunity to lead analytics teams, elevate technical capabilities, and apply advanced causal inference to real-world marketing data. You will also mentor a team of data scientists, conduct code reviews, guide statistical methodology, and ensure best practices in the analytics workflow.