Media Planning Manager at the LEGO Group

The Media Planning Manager at the LEGO Group is responsible for developing and executing data-driven digital media advertising campaigns to connect with millions of fans and customers across the Americas market group (US, Canada, LATAM). This role requires a blend of critical thinking, cross-functional leadership, and deep platform expertise to shape the company's media strategy in a dynamic digital environment. The manager will guide campaign strategy and execution, foster strong internal and external partnerships, and ensure media investments align with both brand and commercial objectives. The position involves championing a consumer-centric approach to media planning and buying, aiming to enhance both long-term brand equity and short-term performance. The role also includes ensuring global standards are met for investment stewardship and governance. Furthermore, the Media Planning Manager will be a key player in a high-performing team, coaching local teams on standard processes and innovation, and fostering a culture of collaboration and continuous learning with agency partners.