Client Strategy Manager at Roku
Interview Preparation Plan
As a Client Strategy Manager at Roku, you will be responsible for developing and executing innovative advertising strategies for key clients. This role involves understanding brand objectives and translating them into impactful streaming campaigns on the Roku platform. You will work closely with sales, product, and measurement teams to ensure seamless campaign execution and deliver measurable results. This position requires a deep understanding of the connected TV (CTV) landscape, including digital, social, and programmatic advertising. You will craft custom solutions that align with client needs, drive revenue growth, and enhance the end-user experience. The role demands a proactive, solutions-oriented mindset to navigate a fast-paced, evolving industry. Success in this role means driving revenue for Roku's advertising business by shaping the future of CTV advertising. You will be a key partner to the Ad Sales team, quarterbacking strategies, and ensuring clients evolve with new products and solutions to build the future of TV advertising together. The ability to manage ambiguity, wear multiple hats, and collaborate effectively is essential.
Key Responsibilities
- Develop and present ad strategies and custom solutions to internal and external stakeholders.
- Partner with cross-functional teams (Sales, Product, Measurement, Account Management) to ensure smooth pre-sale and post-sale workflows.
- Drive innovation by translating client feedback and market opportunities into product strategies.
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