Creator & Talent Partnerships, Social Marketing - Games Manager at Netflix

This role at Netflix is at the exciting intersection of entertainment and gaming, focusing on building and nurturing relationships with creators, streamers, talent representatives, and digital platforms to drive high-impact marketing campaigns for Netflix Games. The Manager will be responsible for developing and executing creator and talent strategies, negotiating deals, and ensuring that talent engagements are culturally relevant and impactful. This position requires a deep understanding of social media culture on platforms like TikTok, YouTube, Twitch, and Discord, and how talent influences discovery and gameplay. The ideal candidate is data-literate, audience-obsessed, and possesses strong organizational skills to manage multiple campaigns and stakeholders in a fast-paced environment. They should be comfortable with leading and supporting as needed, demonstrating an entrepreneurial spirit. The role involves close collaboration with internal teams such as Title Marketing, Games, Publicity, and Brand Partnerships, acting as the primary point of contact for talent and creator outreach within the Games vertical. This includes overseeing talent approvals for campaign materials and providing on-site support for shoots and events. The position demands a proactive approach to refining creator strategies based on data, insights, and community feedback, while balancing risk-taking with cultural instincts.