FIJI Water•Manager, Lifecycle & Retention Marketing (DTC)
Manager, Lifecycle & Retention Marketing (DTC) at FIJI Water
Interview Preparation Plan
Created 12/14/2025
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Role - Insider Insights
This role is responsible for developing and executing strategies to engage and retain Direct-to-Consumer (DTC) customers for FIJI Water. The Manager will focus on creating personalized customer journeys, optimizing marketing campaigns across various channels, and leveraging data to drive customer loyalty and lifetime value. This involves understanding customer behavior, segmenting audiences, and implementing targeted programs to reduce churn and increase repeat purchases. The goal is to foster long-term customer relationships and enhance the overall customer experience for FIJI Water's DTC business.
Key Responsibilities
- Develop and implement comprehensive lifecycle marketing strategies for DTC customers.
- Design and execute targeted retention campaigns across email, SMS, push notifications, and in-app messaging.
- Utilize customer data and analytics to segment audiences, personalize communication, and optimize campaign performance.
- Collaborate with cross-functional teams (Product, Engineering, Data Science) to ensure seamless customer journeys and effective data tracking.
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