Senior Product Manager, Ads at Twitch
Interview Preparation Plan
As a Senior Product Manager for Ads at Twitch, you will own the end-to-end product strategy, design, and technology for advertising experiences. Your primary goal will be to help streamers monetize their content by connecting them with relevant brands and ensuring a compliant and positive ad experience for their communities. This role requires a deep understanding of the ad tech landscape, a strong customer focus, and the ability to collaborate effectively across engineering, science, policy, and business teams. You will be responsible for driving product initiatives from concept to successful launch, working back from customer needs and data to iterate and improve.
Key Responsibilities
- Lead the development and execution of product strategy for identity, addressability, and brand suitability in advertising.
- Collaborate with cross-functional teams (engineering, science, policy, operations, business stakeholders) to define and execute product roadmaps.
- Utilize customer feedback, behavioral data, and analytics to identify pain points and drive product improvements.
- Define and monitor Key Performance Indicators (KPIs) to measure ad product impact and identify optimization opportunities.
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