Creative Director - Social at lululemon
Interview Preparation Plan
As a Creative Director - Social at lululemon, you will be responsible for shaping and executing the social media creative strategy to enhance brand presence and engagement. This role requires a visionary leader who can translate brand vision into compelling social content across various platforms. You will lead a team of creatives, guiding them from concept to execution to ensure all social media campaigns are innovative, on-brand, and resonate with our target audience. This position demands a deep understanding of social media trends, platform best practices, and community building. You will collaborate closely with marketing, product, and other key departments to ensure a cohesive brand narrative and drive business objectives through social channels. The ideal candidate is a strategic thinker with a passion for storytelling and a proven ability to inspire a team to produce high-quality, impactful social content.
Key Responsibilities
- Develop and implement innovative social media creative strategies aligned with lululemon's brand and marketing objectives.
- Lead and inspire a team of social media creatives (designers, copywriters, videographers) to generate engaging and high-quality content.
- Oversee the end-to-end creative process for social campaigns, from ideation and concept development to final execution and publishing.
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