Associate Creative Director at Peloton Interactive
Interview Preparation Plan
The Associate Creative Director at Peloton Interactive is a leadership role within the Brand Creative team, responsible for developing and executing impactful creative strategies and big ideas for brand campaigns, partnerships, and content initiatives. This role requires a deep understanding of the Peloton brand DNA and the ability to translate it into engaging visual and verbal narratives across various channels. The Associate Creative Director will transform strategic business goals and audience insights into high-impact campaigns and experiences, ensuring a high standard of craft from concept to final execution. This position emphasizes design thinking, collaboration, a clear creative vision, and the ability to navigate complex partnerships to deliver exceptional results. The role involves leading conceptualization and execution of creative campaigns, working closely with writers and designers. It also requires cross-functional collaboration with partner brand's creative teams to develop integrated creative strategies. The Associate Creative Director will act as a brand advocate, ensuring all creative outputs align with Peloton's brand strategy and guidelines, maintaining a consistent and unified brand presence. They will also guide and mentor creative team members, fostering an inclusive and innovative environment. Staying current on industry trends and driving conceptualization and execution of impactful creative campaigns and experiences are key aspects of this position.
Key Responsibilities
- Lead the conceptualization and execution of impactful creative campaigns and experiences.
- Develop creative strategies and big ideas for brand campaigns, partnerships, and content initiatives.
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