Sr. Manager, Brand Marketing at Vuori

As a Sr. Manager, Brand Marketing at Vuori, you will be a key player in shaping and executing the brand's marketing strategies. This role involves translating the overall brand strategy into actionable seasonal plans and integrated campaign frameworks. You will lead the development of the brand marketing calendar, ensuring alignment with business priorities and the overarching brand narrative. A significant part of your responsibility will be crafting creative briefs that guide internal teams and external agencies to bring the brand's story and identity to life consistently and with excellence. This position requires a strategic thinker with a strong creative lens, capable of managing the entire campaign development process from concept to delivery. You will act as a crucial point of contact across various departments, including Creative, Marketing, Merchandising, Retail, and eCommerce, to ensure unified campaign execution and cross-functional alignment. Your insights, drawn from brand research, cultural trends, and performance data, will be vital in optimizing campaign development and informing future strategies, contributing to the brand's evolution and continued success in the competitive activewear market.