Associate Director, CRM and Marketing Operations – Tepper School of Business at Carnegie Mellon University
Interview Preparation Plan
The Associate Director, CRM and Marketing Operations for the Tepper School of Business at Carnegie Mellon University is a key role responsible for managing and optimizing the Slate CRM system for graduate programs. This position supports admissions marketing operations, including event creation, email deployment, and overall marketing strategy. The Associate Director will work closely with admissions counselors and marketing staff to streamline systems, implement email marketing campaigns, and leverage data to inform strategy and enhance the student experience. This role is crucial for implementing admissions marketing strategies, coordinating activities to meet objectives, and supporting the goals of the admissions office. The position also involves evaluating MBA and MS applications, making recommendations to the Admissions Committee, and conducting behavioral interviews as part of candidate evaluations. The ideal candidate will possess a strong understanding of CRM functionality, student recruitment, and enrollment workflows, along with excellent problem-solving and communication skills.
Key Responsibilities
- Manage the Slate CRM system for graduate business programs, including email campaign workflows.
- Implement event creation within the Slate system and manage lead uploads.
- Support the execution of admissions marketing strategies and coordinate related activities.
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