Senior Digital Marketing Specialist at Casepoint

The Senior Digital Marketing Specialist role at Casepoint is a key position responsible for developing, implementing, and managing online marketing campaigns that promote Casepoint's AI-powered data discovery solutions. This role requires a strategic thinker with a hands-on approach to drive traffic, generate leads, and enhance brand awareness within the legal technology sector. The specialist will leverage various digital channels, analyze campaign performance, and collaborate with cross-functional teams to achieve business objectives. This position demands a deep understanding of digital marketing principles and best practices, with a focus on optimizing strategies for maximum return on investment. The successful candidate will be adept at utilizing data to inform decisions, continuously improving campaign effectiveness, and staying ahead of industry trends. The role also involves managing and growing Casepoint's social media presence and contributing to content strategy.