Sr. Product Marketing Manager 1 - LinkedIn Business Platform at LinkedIn
Interview Preparation Plan
This role is crucial for driving the go-to-market strategy and ongoing success of LinkedIn's Business Platform products. The Sr. Product Marketing Manager will be responsible for understanding the target market, developing compelling product narratives, and collaborating with cross-functional teams to achieve product adoption and revenue growth. The position involves a deep dive into market trends, competitive landscapes, and customer needs to inform product positioning and messaging. The candidate will work closely with Product Management, Sales, and Marketing teams to ensure alignment and successful product launches. This role requires a strategic thinker with strong communication and analytical skills to bridge the gap between product development and market demand.
Key Responsibilities
- Develop and execute go-to-market strategies for LinkedIn Business Platform products.
- Craft compelling product positioning and messaging for target audiences.
- Conduct market research, competitive analysis, and customer insights gathering.
- Collaborate with Product Management and Engineering on product strategy and roadmap.
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