Associate Decision Scientist, Marketing Analytics at Ibotta

The Associate Decision Scientist, Marketing Analytics at Ibotta is a crucial role focused on analyzing customer behavior to generate actionable insights that drive marketing strategies. This position involves working closely with the Marketing Analytics team and the broader Marketing department, as well as collaborating with various cross-functional teams including Finance, Sales, Product Engineering, and Machine Learning. The core of the role is to leverage data to understand user acquisition, lifecycle, and overall behavior, providing thought leadership on performance metrics and attribution methodologies. Key responsibilities include running statistical analyses, creating predictive models based on historical user data, and learning to design, implement, and analyze controlled experiments to assess the impact of new marketing approaches. The role also involves automating workflows and data pipelines to enable faster insights and representing the Marketing department on company-wide data-related task forces, ensuring stakeholder needs are communicated effectively. The Associate Decision Scientist will also be responsible for providing insightful reporting and dashboards and developing self-serve analytics solutions.