Consumer Product Marketing Manager at Meta

As a Consumer Product Marketing Manager at Meta, you will be responsible for driving the go-to-market strategy for innovative consumer products. This role involves understanding market trends, identifying target audiences, and crafting compelling narratives to connect products with users. You will work closely with product management, engineering, and design teams to ensure product-market fit and successful launches. Your expertise will be crucial in defining product positioning, developing messaging, and executing comprehensive marketing plans. This includes overseeing campaigns across various channels, analyzing performance, and iterating based on data and user feedback. The goal is to drive adoption, engagement, and long-term growth for Meta's consumer offerings. This role requires a strategic thinker with a deep understanding of consumer behavior, a passion for technology, and the ability to translate complex product features into clear, persuasive marketing strategies. You will be a key advocate for the user, ensuring their needs are met and their voices are heard throughout the product lifecycle.