Manager, Digital Marketing at Guerlain
Interview Preparation Plan
This role at Guerlain is responsible for developing and executing comprehensive digital marketing strategies to enhance brand presence, drive customer engagement, and achieve business objectives. The Manager, Digital Marketing will oversee all digital channels, including social media, search engine optimization (SEO), paid advertising, email marketing, and content marketing, ensuring a cohesive and impactful brand message across all platforms. The position requires a data-driven approach to analyze campaign performance, identify trends, and optimize strategies for maximum ROI. This includes managing budgets, reporting on key performance indicators (KPIs), and staying abreast of the latest digital marketing innovations and best practices. The ideal candidate will collaborate with cross-functional teams, including creative, e-commerce, and product development, to ensure alignment with overall marketing goals and company values.
Key Responsibilities
- Develop and implement integrated digital marketing strategies.
- Manage and optimize all digital marketing channels, including SEO, SEM, social media, email, and content marketing.
- Analyze campaign performance, track KPIs, and provide regular reports with actionable insights.
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