B2B Field Marketing Manager (East/Central US) at Canva

This role is responsible for developing and executing innovative field marketing strategies to drive demand generation and strengthen Canva's presence in the East/Central US B2B market. The manager will identify key regional opportunities, plan and manage targeted campaigns, and collaborate closely with sales teams to ensure marketing efforts directly support sales objectives. The position requires a deep understanding of the B2B landscape, with a focus on leveraging events, webinars, digital channels, and strategic partnerships to reach and engage target audiences. Success in this role hinges on the ability to translate market insights into actionable marketing plans that deliver measurable results and contribute to Canva's growth within the specified regions. The B2B Field Marketing Manager will be a key player in expanding Canva's enterprise client base, building brand awareness, and fostering strong relationships with prospects and customers through localized marketing initiatives. This involves a hands-on approach to campaign management, from ideation and execution to performance analysis and optimization.