Product Marketing Manager, Brand Innovation at TikTok
Interview Preparation Plan
This role is responsible for driving the go-to-market strategy and execution for new brand initiatives and innovative product features at TikTok. The Product Marketing Manager, Brand Innovation will play a key role in understanding market trends, identifying opportunities, and translating them into compelling product positioning and messaging. This involves close collaboration with product management, marketing, and sales teams to ensure successful product launches and sustained growth. The ideal candidate will have a deep understanding of the brand innovation landscape and a passion for creating disruptive marketing campaigns that resonate with TikTok's diverse user base.
Key Responsibilities
- Develop and execute go-to-market strategies for new brand innovations and product features.
- Conduct market research, competitive analysis, and consumer insights to identify opportunities.
- Craft compelling product positioning, messaging, and creative briefs.
- Collaborate with cross-functional teams including Product, Marketing, Sales, and PR.
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