Product Marketing Manager at Lattice
Interview Preparation Plan
A Product Marketing Manager at Lattice is responsible for understanding the market, defining the product's positioning and messaging, and driving go-to-market strategies. This role involves close collaboration with product management, sales, and marketing teams to ensure successful product launches and adoption. The PMM acts as the voice of the customer internally, translating market needs into product requirements and developing compelling narratives that resonate with target audiences. They are key to driving demand, adoption, and revenue growth by effectively communicating the value proposition of Lattice's people management platform.
Key Responsibilities
- Develop and execute go-to-market strategies for new product launches and feature releases.
- Define product positioning, messaging, and competitive differentiation.
- Conduct market research, customer analysis, and competitive intelligence.
- Create compelling marketing collateral, sales enablement materials, and campaign content.
Ready to Ace Your Interview?
Sign up for free to practice with AI-powered mock interviews tailored to this role and company.