Brand Marketing Manager, Strategy, NA at Ralph Lauren

As a Brand Marketing Manager, Strategy, NA at Ralph Lauren, you will play a crucial role in developing and executing brand strategies that reinforce the company's leadership in the fashion and lifestyle sector. This position involves translating cultural and regional insights, consumer behavior, and business priorities into compelling storytelling and marketing initiatives. The goal is to drive brand relevance and growth across the North America region. You will collaborate cross-functionally to ensure brand consistency across all channels and support the execution of annual strategic plans and integrated campaigns. This role requires a strong foundation in consumer insights, brand strategy, annual planning, content development, project management, and brand storytelling. You will contribute to the development of annual brand strategy plans for North America, assist in identifying opportunities to differentiate the brand, and drive cultural relevance through storytelling and strategic initiatives. You will also lead growth strategies for specific business segments such as Men's and Women's Polo, and Kids.