Product Marketing Manager, Duolingo Chess at Duolingo for Schools

As a Product Marketing Manager for Duolingo Chess, you will be instrumental in shaping the marketing strategy and go-to-market execution for this new product offering. This role involves deeply understanding the target audience, developing compelling product narratives, and creating strategies that drive awareness, engagement, and retention. You will work cross-functionally with Product, Design, and Marketing teams to ensure successful product launches and ongoing product success. The position requires a strategic thinker with a passion for education and technology. You will be responsible for conducting consumer research and competitive analysis to inform value proposition development and feature positioning. Additionally, you will collaborate with marketing and design teams to develop high-impact marketing campaigns across various channels, including in-app communications, App Store Optimization (ASO), social media, email marketing, and content marketing. Success in this role means driving the overall success of Duolingo Chess as a learning product.