Manager, Web Marketing at Roku

As a Manager, Web Marketing at Roku, you will be responsible for developing and executing strategies to drive traffic, engagement, and conversions on Roku's digital platforms. This role involves managing web marketing campaigns, optimizing website performance, and leveraging data analytics to achieve business objectives. You will play a key role in shaping Roku's online presence and ensuring a seamless user experience across all web properties. You will lead a team focused on various aspects of web marketing, including SEO, SEM, email marketing, content marketing, and social media integration. This position requires a strong understanding of digital marketing best practices, a data-driven approach to decision-making, and the ability to collaborate effectively with cross-functional teams such as product, engineering, and sales. Your efforts will directly contribute to user acquisition, retention, and overall business growth for Roku.