Senior Product Manager, Lifecycle and Retention at Zip Co
Interview Preparation Plan
As a Senior Product Manager, Lifecycle and Retention at Zip Co, you will be instrumental in shaping the post-transaction experience for customers. This role focuses on ensuring users understand and feel supported by Zip's products, motivating them to continue using the service. You will collaborate with cross-functional teams including Engineering, Design, Data, Risk, and Marketing to build trust, increase transparency, and boost long-term customer loyalty. Your primary responsibilities will involve optimizing the in-app engagement loop, from enrollment and checkout to repayment and repeat usage. This includes making it easier for customers to understand their repayments, statements, limits, and fees, thereby fostering healthy financial behaviors. You will also work to reduce confusion and support inquiries by creating clear, self-service in-app education and notifications, and by removing friction from repayment journeys. This role is crucial for driving repeat transactions and influencing Zip's broader customer lifecycle strategy. You will leverage experimentation, user feedback, and behavioral analysis to achieve these goals, ensuring that Zip's products not only meet regulatory standards but also powerfully serve customer needs.
Key Responsibilities
- Drive repeat transactions by enabling seamless enrollment and account management flows.
- Optimize the in-app engagement loop from Enrollment → checkout → repayment → repeat.
- Reduce confusion and support volume through clear, self-service in-app education and notifications.
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