Regional Sales Manager - NYC at Lavazza Group

The Regional Sales Manager for the New York Metropolitan market at Lavazza Group is responsible for driving sales growth and managing existing customer relationships within the Foodservice channel. This role involves working with both direct customers and distribution partners to expand business, ensure alignment with company policies, and achieve budgeted sales goals and profitability targets. The position requires a deep understanding of the assigned territory, strong relationship-building skills with business partners, and the ability to scout and activate new clients. The Regional Sales Manager will oversee distributor and direct customer-related activities, including sales, equipment investment, and service. A key aspect of the role is managing accounts receivable within company guidelines and monitoring performance against identified targets. The individual will also support farming activities on key selected clients to increase their value, drive compliance on contractual volumes, and facilitate contract renewals. Tracking and managing budgets for POS activations to ensure maximum visibility and effectiveness is also a core responsibility. Regular reviews of execution and delivered results with senior management are expected, as is the utilization of CRM knowledge (Salesforce preferred) for daily sales activity updates and opportunity management. This role demands a highly motivated, self-directed individual with a results-driven approach. The ability to manage relationships with business partners with a high degree of integrity is crucial. The position involves significant travel within the local territory (up to 80%) with occasional overnight travel. The ideal candidate will possess a four-year college degree in Business or Marketing Management and have at least 2 years of experience in Foodservice sales, with coffee experience being a plus. Strong CRM knowledge, excellent interpersonal skills, and a proactive approach to sales management are essential for success in this role.