Vertical Product Marketing Manager, Media & Entertainment - Los Angeles at TikTok
Interview Preparation Plan
As a Vertical Product Marketing Manager at TikTok, you will be responsible for driving the go-to-market strategy for specific product lines within the Media & Entertainment sector. This involves understanding market dynamics, identifying opportunities, and crafting compelling narratives to position TikTok's offerings to key stakeholders in this industry. You will collaborate closely with product, sales, and marketing teams to ensure successful product launches and sustained growth. Your role will be critical in bridging the gap between product development and market adoption, ensuring that TikTok's solutions effectively meet the needs of the Media & Entertainment vertical.
Key Responsibilities
- Develop and execute comprehensive go-to-market strategies for Media & Entertainment products.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Create compelling product positioning and messaging for the target audience.
- Collaborate with cross-functional teams (Product, Sales, Marketing, Comms) to drive product adoption and success.
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