Sr. Director, Category Development at CELSIUS
Interview Preparation Plan
The Sr. Director, Category Development at CELSIUS will be responsible for leading and driving the strategy for category growth and development within the organization. This role requires a deep understanding of the beverage market, consumer trends, and retail dynamics to identify new opportunities and expand market share. The Sr. Director will collaborate with cross-functional teams, including sales, marketing, and product development, to ensure alignment and execution of category strategies. The position involves analyzing market data, consumer insights, and competitive landscapes to inform strategic decisions and develop actionable plans. The Sr. Director will be instrumental in shaping the future of CELSIUS's product categories, focusing on innovation, product differentiation, and sustainable growth. This leadership role demands a strategic thinker with strong analytical skills and a proven ability to influence stakeholders and drive results in a fast-paced environment.
Key Responsibilities
- Develop and execute comprehensive category strategies to drive growth and market share.
- Analyze market trends, consumer insights, and competitive intelligence to identify opportunities.
- Collaborate with sales and marketing teams to develop and implement go-to-market plans.
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