Assistant Manager, Global Brand Marketing at TATCHA
Interview Preparation Plan
The Assistant Manager, Global Brand Marketing at Tatcha plays a crucial role in supporting the planning and execution of global brand campaigns. This position involves close collaboration with various internal teams, including Creative, Product Development, Education, PR, Digital, Retail, and Regional Marketing, to ensure cohesive and impactful global campaign activations. The ideal candidate will be highly organized, proactive, detail-oriented, and possess a passion for bringing brand stories to life through comprehensive 360-degree marketing efforts. This role is instrumental in maintaining brand consistency and driving Tatcha's storytelling across all global markets.
Key Responsibilities
- Support the development and rollout of global 360-degree campaign toolkits for new product innovations and existing core product campaigns.
- Act as a liaison between global and regional partners to gather launch needs and track asset requirements.
- Maintain project timelines, ensuring adherence to milestones and identifying potential risks or delays.
- Coordinate internal alignment meetings and drive clarity on next steps.
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