Brand Marketing Manager, Student Activations at Google

At Google, the Brand Marketing Manager, Student Activations role focuses on connecting with the next generation of users by bringing Google's products and brand to students. This position involves understanding the campus ecosystem and developing creative, scaled marketing strategies to engage students and excite them about Google's AI products and other offerings. The goal is to create authentic connections and memorable experiences that showcase how Google's tools can be helpful in students' lives. This role requires a blend of strategic thinking, creative judgment, project management, and the ability to mobilize resources to execute ambitious ideas. It involves synthesizing student insights and trends to inform marketing briefs and drive innovative activation ideas, ensuring flawless execution through agency partnerships and internal team coordination.