Senior Product Manager, Go-to-Market at Zip Co
Interview Preparation Plan
As a Senior Product Manager, Go-to-Market at Zip Co, you will be responsible for developing and leading the go-to-market (GTM) function. This role requires a strategic thinker who can drive cross-functional programs, utilize data to improve outcomes, and effectively communicate results to senior leadership. You will be instrumental in executing end-to-end strategies for new product launches, ensuring their success from conception through to market adoption. The GTM leader will guide product positioning, messaging, and marketing efforts by conducting customer research, including surveys, interviews, and behavioral analysis. You will also be responsible for analyzing launch performance data, identifying trends, and making data-driven optimization decisions. The role involves preparing and delivering high-impact presentations to executive stakeholders, and leveraging AI tools to enhance GTM strategies and streamline execution.
Key Responsibilities
- Develop and execute end-to-end GTM strategies for new products.
- Lead cross-functional programs, acting as the central point of contact for product launches.
- Conduct customer research to inform product positioning and messaging.
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