Associate Manager, Social Media at UNIQLO
Interview Preparation Plan
This role is responsible for developing and executing UNIQLO's social media strategy to enhance brand awareness, engagement, and drive traffic to online and offline stores. The Associate Manager will manage day-to-day social media operations, create compelling content, and analyze performance metrics to optimize campaigns. They will work closely with marketing, creative, and regional teams to ensure brand consistency and achieve business objectives. The position requires a deep understanding of social media platforms, trends, and best practices, with a focus on storytelling and community building. The Associate Manager will be expected to stay ahead of emerging social media technologies and consumer behaviors to identify new opportunities for growth and innovation. This role is crucial in maintaining and elevating UNIQLO's brand presence in the digital space.
Key Responsibilities
- Develop and implement comprehensive social media strategies aligned with brand goals.
- Manage and grow UNIQLO's social media presence across various platforms (e.g., Instagram, Facebook, TikTok, X).
- Create, curate, and schedule engaging content, including visuals, videos, and copy.
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