Paid Social Media Activation Manager at the LEGO Group

The Paid Social Media Activation Manager at the LEGO Group is responsible for developing and executing data-driven digital media campaigns across various social platforms. This role requires a blend of strategic thinking, cross-functional leadership, and deep expertise in social media advertising to ensure LEGO's media spend aligns with brand and business objectives. The manager will serve as the market group expert for paid social, influencing executive leadership and external partners, while also staying at the forefront of industry trends, technologies, and platforms to future-proof the digital media strategy. A key aspect of this role involves overseeing campaign performance, collaborating with analytics teams for reporting and insights, and ensuring investment stewardship and adherence to global standards. This position is crucial in connecting the LEGO Group with millions of fans by shaping the media approach in a dynamic digital landscape. The ideal candidate will drive and implement paid social strategies, champion a consumer-centric approach, and foster robust internal and external relationships. They will be instrumental in driving both long-term brand equity and short-term performance through innovative and effective paid social campaigns.