Senior Analyst, Engagement, Churn & Retention at Roku
Interview Preparation Plan
This role is central to shaping and accelerating subscriber success within Roku's subscription ecosystem. The Senior Analyst will focus on key metrics related to user engagement, churn reduction, and long-term retention across various subscription services and the broader Roku platform. This position requires a deep understanding of user behavior, data analysis, and strategic planning to maximize subscriber lifetime value. The analyst will be responsible for defining and monitoring critical metrics, uncovering the drivers of engagement and churn, and collaborating with cross-functional teams to implement strategies and experiments aimed at improving subscriber relationships. The insights generated will directly influence high-stakes decisions across Product, Marketing, Analytics, and Strategy departments, ensuring Roku builds and maintains strong, lasting subscriber connections.
Key Responsibilities
- Define and prioritize engagement and retention strategies to increase user engagement and reduce churn.
- Develop and maintain a unified framework for monitoring subscriber health metrics (engagement, churn, retention, LTV).
- Diagnose churn drivers across various segments and translate findings into actionable business recommendations.
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