Director, Global Marketing (Eye category), Maybelline DMI at L'Oréal

This role is responsible for defining and executing global category strategies for the Eye category within Maybelline's DMI (Digital, Marketing, and Innovation) division. The Director will lead end-to-end product launches, from initial insights and formula development to packaging, merchandising, and go-to-market strategies. This includes overseeing the creation of global campaign content that aligns with the brand's identity and analyzing SKU growth, managing KPIs, and budgets to ensure profitability. The position requires a strategic and hands-on leader who can drive product innovation and ensure scalable launches across various international markets. The role involves close collaboration with global category innovation teams, product campaign and content teams, and local market teams to ensure successful adoption of global strategies. A key aspect is managing the product portfolio, including pricing, SKU refreshes, and profitability decisions, while ensuring that local market needs are met and integrated into global plans. The Director will also be responsible for monitoring SKU performance, managing claims, and overseeing budgets. This role offers significant responsibility from day one, with opportunities for personal growth and the chance to contribute to impactful global campaigns within a dynamic and inclusive work environment.